Rimmel London 20 Modular Make-Up Stands | Boots, UK
Twenty modular make-up stands built for Rimmel London deployed in Boots stores.
The Brief
Deliver a stand that combined Rimmel's signature Pantone palette with a fun festival vibe, gave the on-counter team safe storage, looked enticing from the aisle, and was easy to transport and install at scale.
Our Approach
Each stand featured a split-level cupboard for safe product storage behind two side-hinged doors, with the mirror frame fixed to a pre-existing desktop. The mirror frame carried a vinyl print of the Rimmel logo and a backing piece of pink MDF concealing the mirror's reverse. Two small shelving units gave fast access to in-use products, while two side wings printed onto foam composite board, then fastened to MDF panels for robustness, displayed Rimmel imagery. The whole stand was specifically engineered as modular to make transport and set-up across Boots stores quick and consistent.